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Smart Use of Google Analytics Dashboard to Save your Time and Energy

For all those who have been wasting their precious hours of time without understanding the canny tricks, Webmarketing123 reviews offers you some simple tricks.  An updated dashboard with a configured set -up is what can enable you to proficiently handle your tasks.

Each of us has varied domains and their own analytic dashboard to analyze and comprehend to. With numerous installations at a time, formatting the dashboard turns out to be daunting task. Besides, it also turns out to be time – consuming as one has to align all the information in succession one at a time right from viewing one client’s dashboard to adding widgets to the other client’s dashboard. There are innumerable upgrades and aggrandizing made in Google Analytics lately.  Simple researches here and there will enable you to discover some knacks that make your work highly effectual and easy.

Whatever genre of clients you have, it is mandatory to understand your KPI’s and then rearrange your analytics accordingly after getting the hang of your priorities.  The KPI’s may vary from person to person depending on their clients and priority.

Here we share a tip that can surely mollify your work load and enable you to easily have a track of all the information that you desired to have. By clicking on the “Share Dashboard“ which is at there at the top of the homepage, you have reorganized your dashboard in a way that the entire client’s information you wanted is extracted. Even when you are logged into an account, this technique enables you to avail with a link that can be pasted into the browser.

It can be highly advantageous to you especially when you have to assess multiple accounts. When you click on Share Dashboard, you are supposed to copy the link that will appear somewhere safely. This URL has to be pasted in the profile of the next client’s Google Analytics Account. Besides, you will also have to provide information regarding the profile you need to choose from the dropdown menu that you would want the dashboard to add to. Besides, you may also click on “Create Dashboard” if you wish to provide a different dashboard to the client with respect to what the client might want to know.

With this set up, the dashboard might appear in a manner that you wanted it to be featuring your priorities accordingly. One Google Account that administers your entire client’s analytics account will be recommended.

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Simply Keyword Research By Posing These Questions

When you meet your client for the first time, it is very important to maintain a balance between getting information and exuding knowledge. The question that will arise in your mind will be how to strike this balance. Well, read on further to understand how. Keep in mind that the first meeting should be all about the client and his expectations.

It will be an opportunity to know how a client views his products and how he describes them. Let the client do all the talking and you be a good listener. Listen attentively and note down jargons, key phrases and abbreviations they use. Here, we have listed a few questions that will prove handy in your first meeting with your client.  

First Question: Mr. ABC, I have reviewed your website and have a brief understanding about your business. However, I wish to know how you would describe your business and what you do.

The client may use the same words that you have read on his website. If you hear some jargon that is beyond your understanding, do not hesitate to ask what it means.

Second Question: What makes your product different from the others? How is it more special than what your competitors offer?

This will help you identify their value propositions and know to research keyword modifiers. If they offer products at the lowest costs, you can include keyword modifiers such as cheap, low cost, etc.

Third Question: According to you, which other similar services/products are not your competitors?

This answer will give you a wider perspective on keyword research. You will realize that though some keywords may look alike, they do not actually offer the same services. This reply will help you differentiate between similar looking keywords.

Fourth Question: Which is the most profitable product for you? Is there any reason why you prefer one product/service over another?

This response will help you retain your focus on keyword research. Listen with utmost attention and jot down the products that the client indicates to be most important. This will save your time as you will not need to study the entire product line.

Fifth Question: Which keywords would you rate as the top ten most important keywords?

It is important to ask for ten important keywords because many of the clients feel that they need to rank for all hundred thousand keywords.

Once you have answers to these questions, your keyword research will be much simplified. It will help you set clear expectations right from your first meeting with the client. 

2012 Resolution List For B2B Search Engine Marketers

As the year 2011 comes to end and everyone is excited to greet 2012 with several New Year resolutions, B2B search engine marketers too need to list out resolutions for the New Year. We have listed the top 3 resolutions that every B2B search engine marketer should include in his list for better results and revenue in the coming year.

Begin 2012 by tracking more leads. You should give an increased importance to web traffic reports. You can do so by replacing email addresses with contact forms, creating lead generation forms and landing page summaries for value-added content initiatives. It has been observed that even the most successful B2B organizations fail to integrate conversion metrics in their digital marketing strategy. The valuable information provided by conversion data needs to be put to complete use by B2B marketers.

Secondly, you need to lay equal emphasis on lead management. It is important to realize the value of online lead generation. Lead generation should be appropriately placed within the sales funnel. Lead management is a 4-setp process: capturing, scoring, routing and nurturing. Capturing deals with guiding users to the landing page, who fill a form and download  a whitepaper. Scoring deals with assigning points to prospects based on their level of interest. Routing ensures that the sales team focuses on highly qualified prospects. Nurturing is communicating with the prospects to help them move down the sales funnel.

The third resolution for B2B marketers should be to invest wisely in content marketing. Marketers need not go overboard with their marketing budget for content marketing. strategies. It is essential that your content marketing tactics are useful in delivering marketing results. 

Guide To Get Started With Google+ Pages

Post the introduction of Google+ Pages, it has been observed that companies with Google+ accounts experienced SEO boost. Google+ Pages of a brand appear close to the brand’s website on Google’s SERP. In my personal opinion, it is vital to create Google+ Pages if you want to grasp the new opportunities that Google is offering. A step-by-step guide to get started with Google+ Pages is mentioned below. 

Step 1: Click on the following link: https://plus.google.com/up/start/?continue=https://plus.google.com/pages/create&type=st&gpcaz=f83b2924 and login to Google+ using your Gmail id. 

Step 2: You need to choose a category from the following options: local business or place, product or brand, company, institution or organization, arts, entertainment or sports and others. Google allows users to set up both local business and brand but it is advisable not to go for this option unless you are willing to manage multiple accounts. 

(Source: searchenginewatch.com)

Lead Nurturing: Essential For Converting Leads Into Sales

If your website has a heavy traffic but not a good conversion rate, you need to work towards converting your website traffic into paying customers. The question that is bound to arise in your mind is how to convert traffic into sales. In this article, we have presented the solution for converting leads. 

Two important ways for lead conversion are lead nurturing and behavioral marketing. Lead nurturing is the process of building a relationship with potential leads till they are ready to become paying customers. You can seek contact information from the website visitor in exchange of a product trial. With access to contact information, you can engage with potential new customers by educating them more about your product or services. 

Behavioral marketing deals with collecting information about what a visitor does on your website and intuitively engaging him further onto your website before he/she clicks away. For example, if a visitor clicks on a link which directs him to a product of his choice, you can display additional information such as incentives and offers available for that product. Lead nurturing and behavioral marketing are building blocks needed to convert leads into sales. 

Automation is a valuable aspect of lead nurturing. You can send a series of informational or training emails, which provides a gentle nudge towards converting. The power of automation is based on the principle, ‘work once, and reap the benefits over and over again.’

You can win loyal customers by providing them a platform to voice out their opinions. Also, you can communicate with customers through this platform. Every time you interact with customers, they will feel that their opinion is valued by you, which in turn will increase their loyalty towards you. 

You can estimate the success of your lead nurturing strategies by tracking the number of visitors who click away from your website after reading a few pages. Lead nurturing helps to maximize lead conversions by combining the most influential marketing tools.

In order to gain new customers, bear in mind that you cover the three most important factors: know, like and trust. Allow the visitor to know more about your company. Then, create a sense of liking or interest in the visitor’s mind by informing him about the usefulness of your product/service. Lastly, win his/her trust to help pace his decision to invest money in your company.

Basics of Keyword Research

Keywords research is one of the many aspects of search engine optimization which should be based on the principle ‘work smarter, not harder’. It is an extremely tough task to decide the right keywords from a large number of available options. We have a few tips for you to understand the basics of keyword research and choose the ones that will convert.

You should begin your keyword research process by creating a ‘starter keyword list’ and refining it into a ‘master keyword list’. This should be done on a regular basis because the importance of keywords can change with time.

You should understand the ABC’s of keyword research. A stands for analytics, audience and ask (but never assume). You should pull Google Analytics’ traffic generating keyword list, web server error logs and logs from your internal site search. You should focus on the target search audience. Lastly, ask your target audience about your product and not the terms and phrases. Never assume that they will understand jargon.

B is for brainstorming .Conduct brainstorming sessions with core web team members, product managers, marketing people and anyone involved in designing and developing. C is for crunch and categorize. Refine your starter list by putting it through a keyword research tool, and identifying the keywords with the highest volumes. Discard keywords which appear to have no search volume. You can also categorize keywords into two lists: keywords with content to support and keywords without content to support.

Your primary focus should be on those keywords which drive less traffic but high conversion rates. High volume of traffic is of no use if the conversion rate is low. You shouldn’t just target top sales terms but also create high value content and target keyword phrases that will help you win over competitors in your industry. Create content that is interesting and encourages links and sharing via the social networking websites.

If you want your business to be above the rest, you should concentrate on keyword research and capitalize on every opportunity before your competitor grabs it. 

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How To Succeed With Optimization Testing

There are a few points you need to take into consideration to build support for your website testing program. Landing page optimization is not an easy task and seldom will your colleagues help you with it. So, we have enlisted a few tactics which you should imbibe to avoid the roadblocks which resist your optimization program. 

You require certain resources before you master a program. These pre-requisites are: money, time and testing expertise. Marketing budgets are usually tight, and rarely cover testing or pilot programs. Most of the marketers do not include ‘experimental’ programs in their budgets. In such cases, you can try allocating money from related categories like web development and media spending. If this too is not a feasible option, you can try collecting contributions from other departments.

You will need to invest a significant amount of time for your testing program because it includes the following phases: launch, planning the tests, creating new buttons, altering web pages, managing tests, etc. You will need someone who understands optimization and testing, so that he can guide you throughout the process of testing. He can help you select good tests, design treatments and analyze results. 

To maintain the success of your testing program, you need to persuade your coworkers to support you. While trying to persuade your colleagues, avoid using jargons and technical language. Emphasize on the benefits instead. You can estimate the potential impact of your testing program, but keep in mind that you do not overestimate (leading to disappointment) or underestimate. Be energetic and excited while striking a conversation, to instantly grab your coworker’s interest. 

Once you have convinced coworkers, get an IT leader to assist you in your mission. This will give you a motivated partner. While persuading an IT technician too, strictly tell him about the benefits rather than getting into the technological details.

Before you pitch executives, do your homework well. Search for testing case studies which magnify companies in your industry running effective testing programs. Ensure that the case studies show the steps taken and the results achieved in detail. 

If the success of your testing program is booming, do not shy away, but flaunt. Make sure that whatever you are doing is visible. You may face several roadblocks in your testing program. If it does not yield results even after 6 to 7 tests, there may be a problem with your test design, result interpretation, technology, etc. So, consult with an agency or vendor to identify and rectify the problem. Focus on the win and set clear expectations.

39% B2B Marketers’ Lead Generation Tool: Blog Content

Content is the best fuel for the success of online marketing. It is a valuable component of inbound marketing, as it plays an important role throughout the sales process. Right from generating initial interest in a business, to converting visitors into leads and all the way of converting leads into potential customers, content has a significant role. 

A research showed that the top 3 priorities of B2B marketers are: Lead generation, convert leads into paying customers and branding, reputation and awareness. The research revealed that lead generation is the topmost priority of 60% B2B marketers, while converting qualified leads into customers is prioritized at the second position by 57% marketers. 

Another comparative research was conducted to determine what kind of content do B2B and B2C marketers rely on throughout their marketing and sales. Both B2B and B2C marketers’ maximum reliability is on blog posts, at 39% and 37% respectively. 38% of B2B marketers and 37% B2C marketers depend on webinars and virtual events as a source of data. 

10% of B2B marketers feel the importance of Vendor-sponsored white papers; however it is not a source of content for B2C marketers. Data-driven research reports claim the interest of 29% B2C marketers and 20% of B2B marketers. 23% of B2C marketers turn to user or peer created content, while 17% B2B marketers prefer it. Videos capture the minds of 23% B2B marketers and of 20% B2C marketers.

There is no denying that content brings business opportunities. The dependency of B2B marketers and Business to Consumer on different types of content varies. However, content is still the best marketing tool for generating and nurturing lead conversions.

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Make a 404 page work in your interest

404 errors are an incongruous part of the internet world. They stand for an ‘invisible’ code sent by a server to a computer or a search engine that requests your page, and tells them that the page was not found.  At one point or the other, we have all come to encounter one such 404 page. What most web publishers don’t realize is that there lies a hidden opportunity for them to actually make 404 pages work in their favor;  it can be both helpful to their visitors and solve technical problems they may not have yet come across. 

For starters, one can make 404 pages informative. While there are people who understand what a 404 stands for, others don’t.  So it is advisable to a give an account of what the error is about and a possible reason behind that error. A common mistake web publishers make is ending this process right here. If people do not get an information trail, they will leave. By giving visitors an information trail to link with instead on a 404 error page, web publishers have a better chance of retaining them to their website.  They can provide links to some of their other popular page, perhaps a product section or an FAQ section. This way a 404 error becomes useful to the visitor and they are not be left at an impasse. 

To make 404 pages work in your favor, one can adopt an information gathering system. This way, every time a 404 page is visited, one can start taking a log account of the same. This can help web publishers understand where the visitors were coming from, their IP address, user agent etc. They can then use this data to understand trends and patters taking shape – is the page with 404 error being requested often?, Are you getting a lot of 404 from one IP?, Is there a bad link to your website that is causing the problem?, and so on. Additionally, 404 pages can be used for redirections. When a 404 page is called upon, one can check the file requested in redirect table, and if there exists a match, one can simply issue a 301 redirect. If no match is found, then one can issue the 404 page.  

From these measures, one can make use of a vestigial system and make it work in a way that impacts the users and your website in a rewarding way. 

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